Former BBTV executive Ali Adab joins SoleSavy as chief content officer

Adab will lead content initiatives, drive Web3 and NFT strategy and secure partnerships with brands, creators and media companies.

SoleSavy, the fast-growing startup that helps sneakerheads access sought-after sneakers at retail prices, announced the appointment of Ali Adab as its first chief content officer. Adab was formerly a vice president at BBTV.

In his new role, Adab will lead content initiatives, drive Web3 and NFT strategy and secure partnerships with brands, creators, and …