It’s all about trust: How media reporting on tech differs between Canada and the United States
By Kathleen Reid, founder and chief communications officer at Switchboard Public Relations.
It never gets old seeing tech companies and organizations step into the media spotlight to share their innovation, passion and hard work. Since 2013 the Switchboard Team has helped clients secure coverage from hundreds of media outlets, so I know how game-changing this attention can be.
It’s exciting, to be sure, but also perplexing at times. Most covera…