Opinion: Earth Day platitudes are a threat to our planet
Foresight CEO Jeanette Jackson believes bold new approaches are required to address the global climate emergency.
As April 22 approaches, Marketing teams around the world are planning their Earth Day campaigns. Let’s create a video with the CEO. Get a quote from our head of Sustainability. Plan a social media campaign. Wrap it all together with a catchy slogan.
Earth Day may be a distraction from the real work that needs to happen.
Just as we shouldn’t just show our …