Inside Hootsuite’s rebrand and refocus

The Vancouver tech OG wants you to know they do more than just schedule tweets.

Ryan Holmes needed to think of a name. In 2008, his digital agency, Invoke, had spun out a social media management tool. Holmes and co turned to crowdsourcing, with Hootsuite crowned the winning moniker. Then, as the story goes, the team adorned its new name on the door using duct tape. As I toured the now-juggernaut’s Mount Pleasant HQ, I disappointing…