Vancouver Tech Journal

Vancouver Tech Journal

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Vancouver Tech Journal
Vancouver Tech Journal
Four ways for tech companies to get the attention they deserve in 2022

Four ways for tech companies to get the attention they deserve in 2022

By Kathleen Reid, founder and chief communications officer at Switchboard Public Relations.

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Bulletin Board
Jan 05, 2022
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Vancouver Tech Journal
Vancouver Tech Journal
Four ways for tech companies to get the attention they deserve in 2022
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Second from right: Kathleen Reid

When journalists make the move to public relations, which is happening more and more these days, it’s often said that they are joining the “dark side.”

This makes me laugh, and not in an evil supervillain sort of way. It’s true that PR is all about serving a client, while journalism is focused on serving an audience. But a…

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