Four ways for tech companies to get the attention they deserve in 2022
By Kathleen Reid, founder and chief communications officer at Switchboard Public Relations.
When journalists make the move to public relations, which is happening more and more these days, it’s often said that they are joining the “dark side.”
This makes me laugh, and not in an evil supervillain sort of way. It’s true that PR is all about serving a client, while journalism is focused on serving an audience. But a…