Opinion: How tech companies can make the most of the media spotlight

By Kathleen Reid, founder and chief communications officer at Switchboard Public Relations.

If Oscar Wilde worked at Switchboard, his most famous quip would be slightly different: “There are only two things in the world worse than being talked about. One is not being talked about, and the other is not being ready to be talked about.”

Canadian technology companies are being talked about BIG TIME these days. And for good reason: British Columbia …