Unbounce acquires LeadsRx to help companies measure marketing performance

The acquisition positions Unbounce to be able to bring the power of marketing attribution to its small and midsize business customers.

In the first major deal of the Felicia Bochicchio era at Unbounce, the conversion intelligence startup announced that it has acquired Portland-based LeadsRx, a marketing analytics company that helps customers understand their marketing spend attribution. The deal price was not disclosed.

The purchase helps Unbounce fill a key gap in its services, explain…