When it comes to giving back, time can be much more rewarding than money
Kathleen Reid, founder and chief communications officer at Switchboard Public Relations, demonstrates how companies can help others.
In-kind giving is one of the most important aspects of Giving Tuesday (which this year falls on November 29), as well as philanthropy in general. Each year, around 40 percent of Canadians devote an average of 131 hours of their time to supporting charitable causes. That adds up to more than 1.6 billion hours, or about as long as it would…